President Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro as DG
President Bola Ahmed Tinubu has approved a sweeping overhaul of the Nigerian Television Authority (NTA) leadership, appointing veteran media executive Rotimi Richard Pedro as the new Director-General.
The announcement, made on August 14, 2025, marks a significant shift for Nigeria’s state-owned broadcaster. According to the Presidency, the decision is part of a broader effort to reposition the NTA for greater efficiency, professionalism, and global competitiveness.
Who is Rotimi Pedro?
Rotimi Pedro is a seasoned broadcaster, sports media rights holder, and marketing strategist with decades of experience in the media and entertainment industry. He is widely recognised for pioneering private-sector-driven sports broadcasting in Nigeria and has worked extensively on high-profile media projects across Africa.
Pedro’s appointment is expected to bring fresh ideas, innovation, and commercial viability to the NTA, which has faced criticism in recent years for outdated programming and declining audience engagement.
A Broader Restructuring
The leadership shake-up did not stop at the Director-General position. Reports indicate that President Tinubu has also approved changes across several top management roles at NTA, signaling a complete rebranding and operational shift.
Political observers believe the overhaul reflects Tinubu’s broader media reform agenda aimed at strengthening public communication and ensuring Nigeria’s state media competes with global broadcasters.
