MTN Nigeria Launches ‘Go M.A.D’ Campaign in Ibadan to Drive Community Impact

MTN Nigeria has introduced its ‘Go Make A Difference’ (Go M.A.D) campaign in Ibadan, aiming to inspire Nigerians to contribute to community development.

Speaking at the launch on Saturday, Adebajo Onafowa, MTN Southwest’s Regional Manager for Customer Operations, highlighted the initiative’s goal of celebrating local changemakers and encouraging others to follow their lead.

According to Onafowa, the campaign will spotlight individuals who have positively transformed their communities despite challenges. He noted that MTN’s M.A.D initiative focuses on small business owners, youths, and students who leverage MTN’s digital solutions to drive change.

“The campaign will feature experiential events showcasing how small businesses can maximize their potential using data and other digital tools provided by MTN,” he explained.

He emphasized that MTN is committed to empowering Nigerians with technology to create meaningful impact.

Echoing this sentiment, Ifeanyichukwu Udom, Senior Manager of Sales and Trade Development at MTN Oyo Business Area, described Go M.A.D as more than just a campaign—it’s a movement encouraging people to take small steps toward significant change.

The event, covered by the News Agency of Nigeria (NAN), included business networking, mentorship sessions, dance performances, rewards, and giveaways for participants.

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